Make your community social, and your social community will make you.
To use pull strategies you are working from within the community; push, is working from the outside. Social media is a pull strategy, based on building then working from within the community. The philosophy is based on the understanding of language, cultural, technology and systems. Social Media Communication is not about the traditional methods of push media and manipulation. It is a style that requires constant conversation with your audience, and peers. A social media conversation is to learn about their experiences; what they have learned and seen; and what they are currently doing? The sharing of information and experience is the role of the social media; to bring about deeper understanding in audience research, to challenge and encourage them into taking action. This is done by getting them involved, not as passive listeners and note takers, but as active participants in the experience. Active communication requires debate, research, sharing, and listening. A social media specialist is a guide in this process; the content creator for the company’s branded communities providing daily reporting on metrics. The specialist executes social media marketing plans in order to help generate inbound traffic; and support outgoing teams with engaged communities around defined topics. The content serves as an initial point of contact for online prospects and the web at large. The techniques of sales are always changing with new technology and communication. Social media is an efficient way to always stay involved in the changing world.
Social media has its ROI, it isn't always as obvious as a salesman, but company revenues come from building, or joining, a community to which you are a service provider: the straightest line to getting what you want, is to help others get what they want. People want food, shelter, water, love, social contact and shared content. Make your community social, and your social community will make you.